The story behind FOOOD.
We cook home-style Pakistani food in Edmonton and deliver it ourselves. No subscription, no surge pricing, no marketplace fees layered on top. The price on the menu is the price you pay.
This page is for the people who keep asking what we actually do, who runs it, and why the prices look the way they do. Here is the honest answer.
Founded in
Edmonton, Canada
Cuisine
Pakistani · Halal
Model
Tiffin · No subscription
Service
Direct delivery · No marketplace
Edmonton needed a real home-style option.
Edmonton’s desi food scene was built around two things: dine-in restaurants and marketplace delivery apps. Neither was solving the everyday-meal problem for the people who actually wanted home-style cooking — working adults who could not justify $25 a plate, students living in residence with no kitchen, families who wanted real food but did not have an hour every evening to cook it.
The tiffin model is normal across Pakistan and India: a kitchen cooks once each day, in a single batch, for everyone who ordered that day’s menu. It travels in a stackable container — the tiffin — and shows up at your door at a predictable time. It is how millions of office workers and students have eaten lunch for generations.
In Canada the model barely exists. The ones that do tend to require monthly subscriptions, lock-ins, and rigid weekly schedules — which defeats the convenience. FOOOD is the version of this we wanted to eat ourselves: pay as you go, order on the days you want, skip the days you don’t, and trust that what shows up was actually cooked that morning.
Six things we hold to, even when it costs us.
The decisions below are not all the cheapest or the easiest. They are the ones that make the food and the service what they are.
Cooked the day it is delivered
Every meal is prepared the morning of delivery. Nothing waits in a fridge overnight, nothing gets reheated from a previous day’s batch. If we cannot cook it fresh, we do not sell it.
Same price for every customer
No tiered memberships, no “premium” plans, no surge pricing on Friday nights. The daily minimum is $10 and the delivery rules are the same for everyone — from a first-time order to a customer who has been with us for years.
No subscription, ever
You order on the days you want food. You skip the days you don’t. There is nothing to subscribe to and nothing to cancel. Top up your wallet once, order when you’re hungry.
Direct delivery, not a marketplace
We deliver our own food. That is how the price works — no marketplace cut, no service fees added at checkout, no surge multipliers. The number on the menu is the number you pay.
Halal across the non-veg menu
Every non-veg dish on FOOOD is halal, sourced from the same local Edmonton suppliers across the menu. We do not split halal and non-halal by dish.
A small, rotating menu
Six to eight dishes a week, rotated regularly. That is a deliberate trade-off — fewer choices, but each one is something we actually cook well. We would rather make one good biryani than five mediocre dishes.
A note from the team
FOOOD is run by a small team in Edmonton.
The day-to-day is led by Samar — most customers know him as Samar bhai. He sets the menu, cooks alongside the kitchen, handles supplier sourcing, and answers most of the questions that come in through WhatsApp himself. If you have ordered from FOOOD more than a few times, there is a good chance you have already messaged with him directly.
That direct line is intentional. There is no support ticket queue, no automated reply chain. If something is wrong with an order or you want to suggest something for the menu, the message goes straight to someone on the team who can do something about it. We respond quickly because the team is small enough that we still can.
What customers say about the team and the food.
“The food quality is excellent and truly feels homemade. Samar bhai is very kind and always responds quickly to any questions.”
Khan fuzail
via Google · Local Guide
“I love how the menu is a mix of different dishes every week and the freedom to choose between two portion sizes really works well for me. Unlike other tiffin services, there’s no requirement to opt for monthly tiffin — you pay as you go and order whenever you want.”
Nikita Surani
via Google · Local Guide
“Nothing feels heavy. They don’t overdo the oil or spices, everything is just balanced and clean and you can tell it’s made with care.”
Usman Atiq
via Google · Local Guide
“The food is so fresh and daily made, they are on point with deliveries, very professional and rates are also quite reasonable.”
Shahrukh Bhutto
via Google
FAQ
The questions customers most often ask before they place their first order.
FOOOD is a small Edmonton-based team led by Samar. The kitchen, the menu, and the day-to-day operations are all handled in-house — no franchise, no parent company. Customer questions usually go through the WhatsApp button in the corner of the page, and they are answered by someone on the team rather than a chatbot.
FOOOD started because Edmonton’s desi food scene was built around dine-in restaurants and marketplace delivery apps — neither of which was solving the everyday-meal problem for working adults, students, and families who wanted real home-style cooking without spending an hour a day on it. The tiffin model is normal in South Asia but barely exists in Canada. FOOOD brings it here, tuned for Edmonton.
A restaurant cooks to order when you walk in or place a delivery. FOOOD cooks once each morning, in a single batch, for everyone who ordered that day’s menu. That is what lets us hold prices low without cutting quality — batch-cooking is dramatically more efficient than line-cooking, and the savings get passed through to the menu price.
Edmonton only. Free delivery inside 5 km of our kitchen, $0.10/km after, and free on any order $20 or more regardless of distance. Same-day delivery is available if you order by 2 pm MT; otherwise pick a delivery window for the next day in the app.
Yes — every non-veg dish on the menu is halal, sourced from the same local Edmonton suppliers we use across the menu. Veg dishes are vegetarian and cooked in a kitchen that also handles halal meat (not vegan or strictly separate).
No. FOOOD is delivery only — we do not have a dine-in location. Ordering, menu browsing, and payment are all handled through the app at app.foood.ca.
The fastest way is the WhatsApp button on the page — messages go to the team and you usually get a response within a few hours, often quicker. You can also reach out through the app’s support flow.
One meal is all it takes to decide.
Sign up, get $7 credit applied automatically at first checkout, and order whenever you want. No subscription. No commitment.
Edmonton delivery only. Halal across the non-veg menu. No subscription, ever.
Home-style meals,
your way.
Choose your meals, choose your days, and start with a low-risk first order. No preset plans, no locked-in commitment.
Everything from menu browsing to payment happens in app.foood.ca.